Ethos as an argumentative strategy in religious discourse of Igreja Universal do Reino de Deus
Keywords:
Discurso religioso. Ethos. Estereótipos.Abstract
Based on the ideas of Ruth Amossy over ethos, we seek to prove how this rhetoric evidence is used in religious discourse of the Universal Church of the Kingdom of God (UCKG) in order to generate Credibility and Legitimacy and thus validate what is said front of the audience. Thus, the corpus chosen was the book Woman V: modern old fashioned, written by Cristiane Cardoso, daughter of Bishop Macedo. Furthermore, we will use Ruth Amossy’s approach about stereotypes, and also count on contributions from authors of sociology, as Pierre Bourdieu and Michelle Perrot. Keyword
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