Profile of caipira broiler meat producers and consumers in the Alto São Francisco Region – MG

Abstract

The production and consumption of chicken meat have grown a lot during the last few years. Thus, consumers and chicken producers began to worry more about each production process of the poultry chain, thus aiming at a good quality final product. Thus, the objective was to evaluate the profile of producers and consumers of redneck chickens in the Region of Alto São Francisco - MG. The research was carried out in the municipality of Bambuí - MG, located in the center of minas Gerais. The questionnaire included 60 bambuienses addressed in different supermarkets in the city, free fairs, and in their residences, where predefined questionnaires were used. Data analysis was performed with the aid of spreadsheets, and Microsoft Office Excel was used® in 2007. Consumers of redneck chicken meat are interested in knowing the origin of the product, as well as the guarantee of a healthy product, with affordable price, and quality. The flavor of the redneck chicken is still the determining factor for those looking for this type of food. It can be observed with research that the production of redneck chicken is an activity with great sales potential, but still lacks tools related to the improvement of the production process, which encourage breeders to work with more quality. The production of any animal product needs to adapt to welfare standards, a reality that few producers know about.