From the podium to the question of property: the proximity radio and the conections established with political agents

Abstract

This article presents an overview of proximity radio from the connections established with politics in the state of Mato Grosso do Sul, located in the Midwest of Brazil. Methodologically, the investigation is based on the cartography method that allowed to identify, from the inventory of sound radio broadcasting in Mato Grosso do Sul, the politicians who hold or held radio concessions today or in the recent past, as well as to identify the communicators politicians with state representativeness, who resort to sound waves to achieve success at the polls. The link between radio and politics, from the economic point of view ensured through state advertising, was measured from a structured questionnaire applied to the directors of 16 stations located in the main cities of Mato Grosso do Sul. The data demonstrate that the relationship between radio and politics permeates the issue of ownership, economic dependence on the aspect of sustainability through advertising and programming conducted by political agents who resort to this strategy to retain potential voters in suffrage held biannually in the proximity territory.