Profile and preference of pork consumers in Campo Grande - MS

Authors

  • Clariana Leon Nantes UFMS
  • Charles Kiefer Universidade Federal de Mato Grosso do Sul
  • Mariana Souza de Moura UFMS
  • Alysson Saraiva UFV
  • Ricardo Carneiro Brumatti UFMS
  • Camilla Mendonça da Silva UFMS
  • Elizangela Alves da Silva UFMS

Keywords:

buying behavior, consumption of meat, market, pig production

Abstract

This study was conducted to characterize the profile and preference of pork consumers in Campo Grande, Mato Grosso do Sul, Brazil. Using a questionnaire at different points of pork sale, 211 random interviews were conducted. It was verified that 55.0% of the interviewees were female, with a more pronounced frequency of people at the age of 40–50 years (25.0%) and belonging to the social class B (67.3%). It was found that 85.0% of the interviewed people have their main meal “lunch” at home and 82.8% consume pork. The main factors pointed out by non-consumers of pork were that they do not appreciate the meat, religious thoughts and the high cholesterol content. It was verified that beef is the most consumed meat followed by poultry and pork. Regarding the consumer preference, beef takes the first place, followed by fish and pork. The great majority of the interviewed people showed a lack of knowledge about the nutritional value of pork. Pork meat may have more room on consumers’ tables in Mato Grosso do Sul provided that informative campaigns are held to clarify its nutritional quality and to eliminate the taboos and myths involving pork consumption.

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Author Biographies

Clariana Leon Nantes, UFMS

Zootecnista.

Charles Kiefer, Universidade Federal de Mato Grosso do Sul

FAMEZ/UFMS

Nutrição e Produção de Suínos

Mariana Souza de Moura, UFMS

Zootecnista, Mestre em Ciência Animal/UFMS

Alysson Saraiva, UFV

Prof. da UFV

Ricardo Carneiro Brumatti, UFMS

Prof. da UFMS

Camilla Mendonça da Silva, UFMS

Zootecnista.

Elizangela Alves da Silva, UFMS

Zootecnista, mestre em ciência animal/UFMS

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Published

2014-04-02

How to Cite

Nantes, C. L., Kiefer, C., Moura, M. S. de, Saraiva, A., Brumatti, R. C., Silva, C. M. da, & Silva, E. A. da. (2014). Profile and preference of pork consumers in Campo Grande - MS. Agrarian Journal, 7(25), 460–467. Retrieved from https://ojs.ufgd.edu.br/agrarian/article/view/2272

Issue

Vol. 7 No. 25 (2014)

Section

Article - Agribusiness

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